Jinxiang is MGR's Chinese brand that started operation in 2010. "Jinxiang" means the scent of true food, reflecting this, it provides a deep and rich taste with sincere dishes. Jinxiang offers a new standard for Chinese restaurants with its localized Chinese menus with colorful and elaborate Chinese interiors. Jinxiang offers a variety of Chinese food based on sophisticated cooking techniques and high-quality ingredients, and delivers the charm of unique and rich Chinese cuisine to customers.